London companies like yours know these teams specialise in optimisation, and if anyone’s advice is critical, it’s theirs. What tips might they offer you? Certainly these five.
- Speed Matters: Page speed is a critical part of optimisation. Decades ago, it was fine to have a site that loaded slowly. These days, though, people will just click away if your site is loading slowly. Slow loading sites are a serious source of frustration for users, and ultimately, they’re not going to buy your products, use your services, or even want to be associated with your brand if they can’t access your site in good time. A single second means a loss of 7% of customers, according to most statistics, so make sure you’re loading as quickly as possible.
- Pay Attention to Links: Inbound links, outbound links, external links – they all matter, as any SEO consultancy will tell you. Link building has to be a key part of your overall strategy. You’ll want to start by optimising the links within your site. Do any of your pages have redirects? Are you having problems with any of your links? Form there, you’ll want to link to other high-quality sites and sources. How come? It helps your customers, and customers are looking for a bit of extra help these days. When your site becomes a valuable resource to other sites, you become a key part of other strategies, and that may help you earn those coveted external links.
- Well-Authored Content Remains Essential: It seems the ‘content is king’ mantra should be dead now in a world where everything moves ahead quickly. It’s not, though, and for good reason. As you’ll hear from any SEO consultancy, UK consumers want valuable content on their websites. That means if you’re going to optimise for something amazing, you need good content that is engaging, valuable and contains all of the right keywords. Remember, though, that you’ll want to think about the people who are going to be looking at your website first, then think about the search engines as you write the content. If you’re not sure about your own content writing skills, enlist the help of a professional copywriter to learn more about how to get that valuable content gold on your website.
- Think About Analytics: Consultancies often harp on analytics, and for good reason. It’s how you’re getting the best possible ROI. You need to define your goals clearly when you begin optimising your website so you can make sure that you’re realising the results you should. After all, why put the time, effort, and money into it in the first place if you’re not going to see the numbers you want. It’s not hard to gather that analytical data either. In fact, there are hundreds of both free and paid solutions out there to help you look closely at your numbers and see whether the effort you’re putting into optimisation is actually paying off.
- Use Social: Social media has become a part of every good SEO strategy, and today, those social signals are becoming more important than ever. While Google publicly doesn’t recognise social factors as part of the overall strategy, it’s true that social shares, likes, and tweets factor into the picture, which further drives traffic to your brand. An SEO Consultancy in London often recommends enhancing social presence above anything else if you’re looking for higher ranking factors.
Optimisation really does matter to your overall bottom line, and if you’re not sure where to get started or where to turn when it comes to the best optimisation tactics and tips, your best bet is to turn to a consultancy company that can help. With that level of expertise on your side, you’re likely to see the results you really want to see most.