Social media has in recent years proved to be a powerful force in the sales and marketing industry. This has largely been facilitated by rapid internet penetration across the globe. Unlike traditional marketing strategies, social media is cost-effective and simple to use.
Just like in any other part of the world, most Australian businesses have taken advantage of different social media platforms to promote their products and services across the country.
One major advantage of social media marketing is that you reach a wider audience within a very short time.
It is estimated that Facebook alone has approximately 2.8 billion users on its platform. What does that mean to you as a business owner? It means that there is a great potential for reaching many potential customers through the platform.
Here are some of the reasons why social media is important for business in Australia:
1. Brand awareness
There’s no doubt that social media is one of the most effective and affordable ways of promoting a business. Today, almost every business in Australia has a social media page where they promote their goods and services. The fact that most people are connected to these social media platforms means that they can easily notice your brand.
However, it is important to note that creating a Facebook page or a Twitter handle for your business is not enough. You need to be active and engage your customers on a daily basis. If you are busy and can’t find time to manage your social media page, then hiring a Facebook ad agency will be a great option.
2. Customer interaction
Communication is very important for any business. Without proper channels of communication with your customers, you won’t be able to know what they think about your products or services. But with social media platforms such as Facebook, you can easily receive almost instant feedback from customers and respond to them immediately.
It is true that you may not be able to find time to keep track of all the communication on your social media platforms. The best way to deal with this is to hire an experienced social media manager.
The more you communicate with your audience, the higher chances of converting them into permanent clients. Communication is a perfect way of making your current and poetical clients that you care about them.
3. Improved brand loyalty
When you are actively engaged in different social media platforms, your customers can easily find you and connect with your business.
The good thing about connecting with customers through social media is that they are likely to keep coming back to your page whenever they need anything that your business is offering. This is important because the goal of every business is always to satisfy customers and build a strong bond.
4. Customer support
Other than call centers, social media platforms have emerged as reliable ways of customer assistance through calls and chats. This is because many people can easily access their social media platforms and inquire about anything. This is not only effective but also much affordable for a company.
Another reason why social media is important to businesses is because of credibility. Any credible or reputable business will not shy away from promoting itself through different social media platforms.
Customers will have the confidence to buy from you because they know that you have nothing to hide. They can at the same time refer your Facebook page to their friends and relatives.